|
|
MIX 94.1/KMXB-FM OVERVIEW
|
Format:
|
Hot AC (Adult Contemporary)
|
|
|
|
|
Dial Position:
|
94.1 FM
|
|
|
|
|
Positioning Slogan:
|
Your Music, Your Station
Mix 94.1 Today’s Best Music Mix
|
|
|
|
|
Music:
|
A Mix of Today’s Hit Music with No Hard Rock and No Rap and a touch of the 80’s
|
|
|
|
|
Core Artists:
|
Matchbox 20, Daughtry, Linkin Park,
Gwen Stefani, Goo Goo Dolls, Colbie Caillat, Pink and Maroon 5
|
|
|
|
|
Target Audience:
|
Adults 21-44
|
|
|
|
|
Personalities:
|
5 a.m. – 10 a.m. Mark & Mercedes
|
|
|
10 a.m. – 3 p.m. Pomai
|
|
|
3 p.m. – 7 p.m. Jeff G
7 p.m. – 12 a.m. Drea
|
|
History:
|
Signed on April 22, 1996 as “Mix 94.1”
with Modern AC/Hot AC format
|
|
|
|
|
Signal:
|
100,000 watts from Black Mountain
|
|
|
|
|
Owner:
|
CBS Radio
|
|
|
|